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Alec Bradley's IPCPR Mystery Cigar Is Magic Toast

Jul 14, 2018 | By David Clough
Alec Bradley's IPCPR Mystery Cigar Is Magic Toast
Magic Toast is rolled with a Honduran cover leaf and contains a double binder from Nicaragua and Honduras. The filler leaves too, hail from both countries.

Alec Bradley Cigar Co. recently announced they were bringing a new cigar to the International Premium Cigar & Pipe Retailers trade show—but the company wouldn’t reveal its name until the first day of the show. Now curious cigar retailers can finally catch a glimpse of the mystery cigar, unveiled today as Magic Toast.

“Magic Toast has a really interesting story,” Alan Rubin, owner of Alec Bradley said. “It is a name that came to me in the middle of the night in a tobacco field in Honduras. I was staring at tobacco with a flashlight—it was an awe-inspiring experience…almost magical. I was with some of my colleagues and my business partner, Ralph Montero—we grabbed a bottle of whisky and proposed a toast to our future. That’s how I got ‘Magic Toast’. The tobaccos from that field are featured in the cigar line.”

 
Magic Toast is rolled at Fabrica de Tabacos Raices Cubanas S. de R.L. in Danlí, Honduras.
Magic Toast is rolled at Fabrica de Tabacos Raices Cubanas S. de R.L. in Danlí, Honduras.
 

Magic Toast is rolled with a Honduran cover leaf and contains a double binder from Nicaragua and Honduras. The filler leaves, too, hail from both countries. The new brand comes in three sizes: Robusto, at 5 inches by 52 ring gauge ($8.95); Toro, at 6 by 52 ($9.50); and Gordo, 6 by 60 ($10.25).

“I can only speak on my experience with Magic Toast, but I truly hope that consumers use their own palates to get the essence of these cigars,” Rubin said. “For me, Magic Toast is a well-balanced, rich, medium- to full-bodied cigar with a slight, natural sweetness.”

The cigars are rolled at Fabrica de Tabacos Raices Cubanas S. de R.L., in Danlí, Honduras.
 

Honduras IPCPR 2018 Alec Bradley

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