Alec Bradley Renames Candela Release

Alec Bradley’s anticipated spring release of its candela is still on schedule, but the green cigars will be hitting shelves with a different name at the request of a fellow veteran. The Alec Bradley “Dirty Hooligan” has been renamed “Filthy Hooligan” as a gesture from Alec Bradley owner Alan Rubin to longtime friend Jonathan Drew of Drew Estate fame.

“I had to make a decision that was based on integrity,” says Rubin, who explained that he received a text message Saturday from Drew, a long-time friend who explained that the “Dirty” name was important to the marketing of several of Drew Estate’s products. Rubin and his staff decided Monday to scrap the name. “The product is good enough to sell on its own, no matter what we called it,” says Rubin.

With labels and boxes already in the early stages of production, the sudden change has financial repercussions. Rubin said he already had plates, boxes, and T-shirts in print. But Rubin is taking those things in stride. “We view the friendship as more important and the relationship as more important,” said Sam Phillips, vice president of marketing.

While the packaging has been changed to reflect the adjustment in name, the cigars themselves will stay the same. The bunch is essentially the same as the Black Market blend from which it is a descendant: a double binder, one leaf Honduran, the other Nicaraguan, and filler tobaccos from Honduras, Nicaragua, and Panama. The only tweak was “a bit of extra Panama” according to Phillips, who describes the flavor of the smoke as having some very light white pepper undertones. The wrapper is a vibrant green Nicaraguan leaf cured by the Plasencias in Nicaragua.

Rubin says a candela has been in the pipeline for years, but last year they found the leaf they wanted with Nestor Plasencia’s Nicaraguan production. Rubin says of the wrapper, “It has a life to it—it’s not thick and bitter, but it’s lively.”

As with many candelas that come to market, the Filthy Hooligan cigar is a limited release project for the St. Patrick’s Day holiday. Just one size—a 6 inch by 50 ring Toro—is being released for now, and only 2,000 boxes of 22 cigars each are going to market.

"I personally can't say enough about the people who run these brands and their cigars. As for the NEW AB, well, I'm GREEN with envy because I don't have one yet! I can't imagine how amazing the favor of this cigar is going to be..." —February 12, 2013 12:43 PM
"Hats off to the Alec Bradley team. True gentlemen. I will continue to support your brand." —February 7, 2013 15:15 PM
"This is why we love JD. He's a real gentleman and he makes some other-worldly cigars. We love his participation in the forums too! Marc Pascucci Boston, MA" —February 5, 2013 17:39 PM
"I have been a big fan of Alec Bradley Cigars for a long time now. Stories like this only increase my appreciation of this company, and Mr. Rubin. This is how we are to conduct business, and foster relationships. Many times an AB is in my hand when policing myself on the golf course." —January 30, 2013 09:59 AM
"Not only should CEOs profit from your example, but heads of state, too." —January 30, 2013 03:35 AM
"Larry Tepper -- Hollywood, CA -- As one who has been smoking candelas --when I can find them-- since the mid '60s, I was really pleased to read about this upcoming release. And as for both of youse dirty, filthy, amazing cigar producers: please keep up the impressive work, pleasant surprises and integrity-laden code of behavior. Not should CEOs profit from your example, but heads of state, too. Honest, direct and heart-felt communication is a noble thing and while not always comfortable is so much less painful than going to court, or to war." —January 30, 2013 00:42 AM
"True moral and ethical business practices. Well done, AB." —January 25, 2013 17:40 PM
"I just want to thank the Alec Bradley Team for their understanding in this matter. It means a lot to us. Best, JD" —January 24, 2013 01:06 AM
"Couple of gentlemen acting like gentlemen. Maybe the CEOs of Apple, Samsung, RIM, and Google could learn a thing or two from the CEOs of these fine cigar companies." —January 23, 2013 23:57 PM
"Kudos to Alec Bradley, owner and a fine individual Alan Rubin and all his staff. A man who is made of good character and shows it in his abilities to adjust his most excellent products to not stepping on someones toes. we have met several times and different events and he has always shown a class beyond question! Also, I cannot wait to try these new candela cigars. As a child growing up, my Uncle John who always smoked cigars and still does as a 92 year old gent and is responsible for my passion. I have been wanting to try candela and now will with this cigar! Bravo Sir Alan!" —January 23, 2013 20:04 PM