Cigars

Agape Lifestyle Inc. Launches Freud Cigar Co.

Apr 11, 2022 | By Gregory Mottola
Agape Lifestyle Inc. Launches Freud Cigar Co.
Photos/Agape Lifestyle Inc.

Startup company Agape Lifestyle Inc., which is headquartered in Delray Beach, Florida, is about to introduce a new cigar company next month, and with it, a brand that evokes one of the most famous cigar-smokers in history—Dr. Sigmund Freud.

Called Freud Cigar Co., the new operation will debut the SuperEgo Collection in mid-May. It’s a line that keeps with the Freudian theme and is rolled in the Dominican Republic at the William Ventura factory. 

If Agape Lifestyle Inc. and its subsidiary Freud Cigar Co. don’t sound familiar, it’s because the two companies only formed last summer. The lifestyle-focused entities are the result of a partnership between venture capitalist and cigar enthusiast David Stadnyk along with Luis Torres, former head of Casa de Montecristo Inc. and previous national retail director for Oettinger Davidoff AG.

“With the exception of Winston Churchill, Dr. Sigmund Freud is the most prominent cigar smoker in world history,” Torres tells Cigar Aficionado. “The term ‘Freudian slip’ is part of the lexicon in daily language.”

Freud Cigar Co.

According to Torres, SuperEgo is inspired by “one of three agents in Freud’s model for psychoanalytic theory, namely the moral standards by which the ego operates.” If the concept seems a bit probing, note that you won’t need a minor in psychology to understand the cigar. Plainly put, SuperEgo is a medium-bodied blend made with an Ecuadoran Corojo wrapper, Sumatra binder and filler tobacco from Nicaragua and the Dominican Republic. It comes in four sizes: Toro, measuring 6 inches by 52 ring gauge; Robusto Extra, at 5 by 54; a 6 1/2-by-42-inch Lonsdale; and a 6 by 60 called Magnum. They come presented in 10-count boxes and have suggested retail prices ranging from $16 to $18 per cigar. 

Distribution of SuperEgo has been taken up by Illusione Cigars out of Reno, Nevada. 

SuperEgo is the maiden product launch for Agape (pronounced ah-GAH-pay) which is an ancient Greek tenet for unconditional love. Agape plans to release a high-end mezcal in the future, as well as more cigar brands under the Freud Cigar Co. banner later this year. 

Freud Cigar Co.

More in Cigars

See all
Cavalier Genève To Release Inner Circle

Cavalier Genève To Release Inner Circle

Swiss company Cavalier Genève will be bringing cigar smokers into its inner circle when it debuts a …

Jul 5, 2022
Like Father Like Sons: Litto Gomez Jr. Releasing First Blend

Like Father Like Sons: Litto Gomez Jr. Releasing First Blend

La Flor Dominicana has a new blender in the family. Twenty-two-year-old Litto Gomez Jr. is about to …

Jul 5, 2022
Seven American-Made Cigars To Enjoy On The Fourth of July

Seven American-Made Cigars To Enjoy On The Fourth of July

As we approach Independence Day, we at Cigar Aficionad o bring you seven cigars, all of them rolled …

Jul 1, 2022
Foundation’s Olmec Features Dark Mexican Wrapper From San Andrés

Foundation’s Olmec Features Dark Mexican Wrapper From San Andrés

In a tribute to Mexico and its ancient Mesoamerican people, Foundation Cigars is releasing a new …

Jun 30, 2022
E.P. Carrillo Pledge Is Getting A Skinnier Size

E.P. Carrillo Pledge Is Getting A Skinnier Size

The company that brought you Cigar Aficionado’s 2020 Cigar of the Year (and 2018’s) is adding a …

Jun 29, 2022
Plasencia Adds Toro to Alma Fuerte Colorado Claro

Plasencia Adds Toro to Alma Fuerte Colorado Claro

Tobacco grower and cigarmaker Nestor Andrés Plasencia is adding a second size to his Plasencia Alma …

Jun 29, 2022
z