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Aganorsa Leaf Streamlines Its Core Brands

May 4, 2022 | By Thomas Pappalardo
Aganorsa Leaf Streamlines Its Core Brands
Photos/Aganorsa Leaf

Since Nicaraguan cigarmaker Aganorsa Leaf changed its name from Casa Fernandez in 2018, the company has been working to more closely align its product lines for better brand continuity. Now, the core Aganorsa Leaf brands—Habano, Corojo, Connecticut and Maduro—will be receiving standardized packaging and sizing all under the umbrella of the new La Validación Series. 

Although the name “Aganorsa Leaf” is still prominent on the bands and boxes, the words “La Validación” have been added to reflect the new change. Updated packaging will be ready in time for the PCA trade show this July in Las Vegas. 

“Last year we sent out a survey to our retail partners and the big takeaway is our cigars need to better reflect our company logo and image,” stated Terence Reilly, vice president of sales and marketing for Aganorsa Leaf. “We listened to this valuable feedback and have worked with a professional designer to create an image that is unmistakably Aganorsa.”

Aganorsa Leaf

Blends for the Corojo, Maduro, Connecticut and Habano lines have not been changed, but the cigars will all come in boxes of 15 and in only three sizes: Gran Robusto measuring 5 inches by 54 ring gauge; Toro, 6 1/4 by 52 and Gran Toro, 6 by 58. A few sizes, such as the Connecticut line’s Churchill or the Torpedo in the Corojo line, are being phased out. All the lines, excluding Habano, will be box-pressed.

Suggested retail prices are the same across all the brands within the Validación Series, and range from $8.75 to $10.75.

Each different blend is adorned with a secondary band denoting the wrapper type. 

Aganorsa Leaf

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