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Cigar Profiles

A Real Talk With the Rubins

The cigar brand created by Alan Rubin just before the turn of the 21st century now includes his namesake sons, Alec and Bradley.
By Gregory Mottola | From Dan Aykroyd, May/June 2021
A Real Talk With the Rubins
Photo/Jeffery Salter via Redux Pictures
Alec, Alan and Bradley Rubin have taken their brand to the next level.
Twenty-five years ago, with no history in the tobacco business, Alan Rubin started an obscure cigar company and named it after his two sons, Alec and Bradley. His entry into the business was precarious, and he almost went bust before the start of the millennium, but once Rubin was able to partner with the right people and secure the right tobaccos, Alec Bradley Cigar Co. went from an unknown maker of mediocre smokes to an established name in the premium cigar industry with a wide and evolving portfolio of brands, including the Prensado, which was named Cigar of the Year in 2011, the industry’s highest accolade.  Today, the company is moving into a new era, one where …
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