The people have spoken and General Cigar Co. has responded. After reviewing years of surveys and customer feedback, General looked at the consumer data and created a Punch cigar called The People’s Champ, a single-sized smoke made in conjunction with The Punch Brotherhood, which is an online-based group of Punch brand enthusiasts.
In a rather egalitarian approach, General started seeking consumer feedback for this project in 2019. Now that Punch fans have had their collective say, the result is a limited-edition robusto with a five-country blend made in Honduras at the HATSA factory. The People’s Champ consists of a Honduran wrapper from the Talanga Valley, a Mexican San Andrés binder and filler from Brazil, Nicaragua and the Dominican Republic.
At 5 inches long by 50 ring gauge, it’s blended to be a medium-bodied smoke and will ship to retailers on June 1 with a suggested retail price of $6.49 per cigar. According to General, the new Punch is a brick-and-mortar exclusive.
While The People’s Champ will come in five-count and 10-count paper-wrapped bundles, General is keeping the packaging a secret until the cigar is launched next week. It will be revealed on the Punch website.