La Aurora S.A. has created a new cigar meant to help the people of Japan who are reeling from a March 11 earthquake and tsunami that left more than 10,000 dead.
La Aurora's Para Japón—which translates to "For Japan"—will be shipped to Aurora cigar distributors soon. A portion of proceeds from sales of the cigar will be donated to the Japan Earthquake and Tsunami Relief fund, via Japan Tobacco Imex Co. Ltd.
The cigar is going to be a robusto measuring 5 inches long with a 50 ring gauge. Aurora said the cigar would be medium to full bodied, made with aged leaves of undisclosed origin and wrapped in Nicaraguan wrapper.
The cigars, called Sumo Robustos, will be packed 25 to the box and decorated with artwork by Mario Takeyama and Dan Reeve, the design team of CigarExplorer.com. Takeyama is a native of Japan.
Miami Cigar & Co. will distribute the Para Japón cigar in the United States.
For more info, see Tuesday's Cigar Insider.