A Candid Conversation with Nirka Reyes

A Candid Conversation with Nirka Reyes
Photos/Peter Garritano
Now that Nirka Reyes is in charge of her family’s cigar factory, the legacy of De Los Reyes is in her hands.
She’s only 30 years old, but Nirka Reyes is the president and driving force behind De Los Reyes, a cigar factory in the Dominican Republic respon­sible for the Saga line of cigars, as well as a portfolio of third-party brands. Since she took over the factory once run by her father Augusto, Reyes has created new brands, taken over the majority of tobacco purchasing and embarked on a bold strategy to slash production numbers in order to focus on branding and quality. Reyes sat down with managing editor Greg Mottola in the Cigar Aficionado offices in New York to talk about her business, the painful challenges of downsizing and how she’s changing the face of her company. …
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