25 Years of Change
The evolution of the premium cigar over the past quarter century
The American appetite for premium cigars has changed. Over the last 25 years, consumers in the United States have grown to prefer increasingly richer, fuller-bodied cigars. Lightly hued shade wrappers cultivated in the loamy soils of the Connecticut River Valley, once the most popular leaf on the planet, have fallen out of favor and the American aesthetic that “bigger is better” has influenced the acceptable length and width of today’s premium smokes. At the same time, cigar prices have gone up, brand loyalty has gone down, and customers today are constantly on the hunt for new cigars to try, with an eye for different sizes, shapes and blends. But a quarter of a …
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