Cigar Industry

2018 Retailer Survey: Pádron Tops Best-Selling Premium Cigars List

Jul 30, 2018 | By Gregory Mottola
2018 Retailer Survey: Pádron Tops Best-Selling Premium Cigars List
Padrón, Arturo Fuente, Ashton, Davidoff and Rocky Patel (left to right) are among the best-selling cigar brands in America.

Business is up, Arturo Fuente is the hottest brand, Padrón is the best seller, and retailers are still worried about the FDA. These were the primary results of our yearly retailer survey that appeared in the July 10 issue of Cigar Insider.

This year, Cigar Insider surveyed 105 cigar-store owners and managers representing 174 brick-and-mortar cigar shops across the country. It’s our 23rd annual poll of U.S. retail shops, and despite the common grievances over high taxes and the internet, 2018 has, so far, been a positive year. Nearly 62 percent of the retailers who took our survey reported that their sales had increased over the levels posted the previous year.

Best-Selling Brands

Brand Percentage of retailers naming these brands as best sellers
1.Padrón 45.5%
2. Arturo Fuente 42.0%
3. Ashton 20.5%
4. Davidoff 18.8%
5. My Father 11.6%
5. Rocky Patel 11.6%
7. Oliva 9.8%
8. Perdomo 8.9%
9. Romeo y Julieta 8.0%
10. Montecristo 7.1%

Source: Cigar Insider

It should come as no surprise that the specter of regulation by the U.S. Food & Drug Administration still looms large over the premium cigar industry. 

In terms of volume, our poll showed that the best-selling premium cigar brand in America is Padrón. More than 45 percent of retailers named Padrón as one of their highest-selling cigar brands, making Padrón our No. 1 seller. The Miami-based company, which makes all of its cigars in Nicaragua, ranked No. 2 in last year’s poll, and swapped positions with last year’s No. 1 seller, Arturo Fuente.

Hottest Brands

Brand Percentage of retailers naming these brands as those their customers most often request
1. Arturo Fuente 30.4%
2. Padrón 23.2%
3. La Flor Dominicana 19.6%
4. Fuente Fuente OpusX 18.8%
5. Rocky Patel 15.2%
6. Ashton 11.6%
7. Liga Privada 10.7%
 7. My Father 10.7%
 9. Padrón 1964 Anniversary Series 8.0%
9. Romeo y Julieta 8.0%
11. Davidoff 7.1%
11. Leaf by Oscar 7.1%

Source: Cigar Insider

To read the complete 2018 Retailer Survey, subscribe to Cigar Insider and check out the July 10 issue.

More in Cigar Industry

See all
2019 Big Smoke Las Vegas Weekend: Photo Gallery

2019 Big Smoke Las Vegas Weekend: Photo Gallery

A look back at some of the best moments from the 2019 Big Smoke Las Vegas evening parties and daytime …

Nov 22, 2019
2019 Big Smoke Sunday Seminars: Tasting Away in Tequilaville

2019 Big Smoke Sunday Seminars: Tasting Away in Tequilaville

Tequila and mezcal were the topics of the Tasting Away in Tequilaville seminar on Sunday at the 2019 …

Nov 21, 2019
2019 Big Smoke Sunday Seminars: Cigar Lovers’ Breakfast

2019 Big Smoke Sunday Seminars: Cigar Lovers’ Breakfast

The Big Smoke Sunday Seminar crowd refueled with some hearty food, strong coffee and a hair of the …

Nov 21, 2019
2019 Big Smoke Sunday Seminars: Roll Your Own Cigar

2019 Big Smoke Sunday Seminars: Roll Your Own Cigar

You will probably gain a new appreciation for cigars if you go to a factory and see how they’re made. …

Nov 21, 2019
STG Names New President of North American Online and Retail Division

STG Names New President of North American Online and Retail Division

Scandinavian Tobacco Group has announced Sarah Santos will soon take over for Craig Reynolds, the …

Nov 21, 2019
2019 Big Smoke Saturday Seminars: Lunch with Plasencia Cigars

2019 Big Smoke Saturday Seminars: Lunch with Plasencia Cigars

After a morning filled with educational seminars and no shortage of fine cigars, it was only fitting …

Nov 20, 2019