Michael Chiusano is back in the cigar business. After formally leaving Davidoff’s DomRey/Cusano subsidiary in 2010 and allowing his non-compete contract with Davidoff of Geneva to expire last February, Chiusano decided to re-enter the industry, and he’s done so with a new cigar brand called Loose Cannon.
Produced in the Dominican Republic at Tabacalera La Palma, Loose Cannon comes in two wrapper varieties and is distributed by C&C Cigars, the company started in 2011 by Chiusano’s brother Joe.
“We don’t want to be a big cigar company,” said Chiusano. “We don’t want to have to service 2,500 accounts like in the heyday of Cusano. C&C has about 400 accounts and Loose Cannon will be in all of them.”
Chiusano’s original plan was to release Loose Cannon in only one blend, but after sampling a variety of tobaccos, Chiusano became equally enamored with two wrappers he found to be quite distinct—Indonesian Sumatra and Dominican Habano. Unable to decide between the two, Chiusano went ahead and created Loose Cannon in two versions—a box-pressed Sumatra called 1206 and a Habano-seed Dominican dubbed Trigger Happy.
For the entire story on Loose Cannon, see today’s issue of Cigar Insider.
And to read more about Mike Chiusano, click here.