Sam Leccia, long the face in NUb and Cain cigar ads, has returned to the premium cigar business. Leccia has created the Sam Leccia Cigar Co., and its first smoke, known as Debut, will be on display at the July IPCPR.
Made from Nicaraguan, Honduran, Ecuadoran and Dominican cigar tobaccos, Debut will come in three sizes: Church (7 by 60), Figurado (6 1/2 by 52) and Double Rob (5 by 60).
Leccia has been out of the cigar industry since the end of 2010, when he left Oliva Cigar Co.
From the May 24 Cigar Insider