The biggest cigar industry trade show has a new date and venue. The 2017 IPCPR convention and trade show has been moved to the Las Vegas Convention Center, and will now begin five days earlier, running July 10 through July 14.
The show had been booked at the Sands Convention Center connected to the Venetian and Palazzo Hotels, but the Sands cancelled on the IPCPR, requiring the organization to find a new home for the event.
"It's not unheard of in the trade show business, but it's rare," said Mark Pursell, CEO of the IPCPR, about being bumped. "We believe that a much larger piece of business came in." The Sands wouldn't say what company had replaced the IPCPR, according to Pursell.
The good news in this change, said the IPCPR, was the prospect of lower prices on the IPCPR hotel room block. "This kind of frees us up to get cheaper hotel rooms for our members," said Pursell, during a phone interview this afternoon with Cigar Aficionado. "Our rates were escalating there. Now we're on the open market in Vegas in July. We should see rates that are substantially less—that's the good news. It should be a cheaper show for everybody all the way around, except for us. We were happy to get space at the Convention Center."
The Las Vegas Convention Center is larger than the Sands, with 3.2 million square feet of space, compared to 2.3 million for the Sands. "It's a huge facility—they could hold four of our shows at the same time," said Pursell. "They regularly do shows with more than 100,000 people at a time."
Registration for the IPCPR (and the opening of the room block) begins in March.
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