Vodka Revisited: Two That We Missed

Jack Bettridge
Posted: August 14, 2006

(Editor's note: August 2006 issue of Cigar Aficionado contains a feature on vodka by Jack Bettridge. The following article covers two emerging vodkas that missed the press deadline. See The Vodka Vogue in Cigar Aficionado, August 2006 (page 166) for coverage of the boom in this clear spirit and a look at many other brands.)

Write a feature on a subject as large and active as vodka and it's inevitable that you'll miss some products. Two newly released imports, Peureux Perfect 1864 (France) and Yes! (Netherlands), have since come to my attention and bear mentioning.

Both superpremiums hew to the trend reported in the August issue: high-priced vodkas are developing from new production regions with ingredients and manufacturing techniques meant to distinguish them and their level of purity.

PEUREUX PERFECT 1864

Perfect's pitch associates itself with the importance France places on terroir in beverage production and with its strict controls of wine and brandy. The spirit is made by Grand Distilleries Peureux, a producer of fruit eaux-de-vie in a region known for producing kirsch.

The company touts the softness of its wheat, which is grown in Brie Champagne, an area known for grain production. Distillation is performed at Brie Champagne Distilleries of Provins, which exclusively distills wheat products. Blending and the addition of water happen at Grandes Distilleries Peureux in the foothills of the Vosges Mountain, where the spring water is sourced.

Each batch of distillate is given a certificate of origin by the manufacturers. The company compares this to the legally mandated French appellation control system used for Cognac, although there is no such requirement for French vodka.

While "history" is stressed, along with origin and quality, in the product's promotion, it is a more tenuous connection to vodka. The date 1864 refers to the year Grandes Distilleries Peureux was founded and Auguste Peureux codified his distilling methods, although the quintuple distillation for Perfect actually occurs at Brie Champagne Distilleries. Promotion also drums the tradition for producing eaux-de-vie in eastern France. A Frenchman, Cellier Blumenthal, filed patents in the nineteenth century for a column still, which is the basis of most modern vodka production. There also seems to have been some vodka production in the eighteenth century for the abdicated Polish king Stanislaw Leszczynski, who set up court in Nancy.

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