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Toraño Takes Over Dunhill Cigar Distribution

David Savona
Posted: May 29, 2007

The Dunhill Signed Range has been hard to find in the U.S. market. Produced by Toraño Cigars in Nicaragua for tobacco giant British American Tobaccos, the cigars had been distributed in very limited form by a unit of Reynolds Tobacco, but that changed last week. The cigars are now being distributed in the United States by their maker, Toraño Cigars, which sells to 1,400 cigar shops.

"Our goal is to bring the Dunhill brand to the forefront of consumers. It's a prestige brand," said Toraño president Charlie Toraño. "We will begin aggressively distributing the line in July."

The deal is a first for Toraño, which up until now has only distributed its own brands. The cigarmaker has had a relationship with the Dunhill cigar for nearly seven years, first making the Dunhill signed range, then the reblended (and properly capitalized) Dunhill Signed Range.

From the May 22 issue of Cigar Insider.