Toraño Debuts 90th-Anniversary Cigar

Gregory Mottola
Posted: February 13, 2007

After being in the tobacco business for 90 years, the Toraño family commemorated the milestone with the limited-edition Noventa cigar, which finally came to its first retail shops at the end of December. The brand was originally slated for a September release, but aging the tobacco took longer than Toraño Cigars Inc. president Charlie Toraño had expected. Toraño also purposely put a cap on production, limiting his factory rollers to no more than 250 cigars per day in order to maintain quality and consistency, delaying the release date.

For more on this story, see the current issue of Cigar Insider.

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