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The Sweet Smells of Success
Men's Colognes Have Grown Up and So Has the Way They Sell the Smell
Kimberly Cihlar
From the Print Edition:
Ernest Hemingway, Jul/Aug 99
(continued from page 3)
When shopping for a new fragrance, test scents directly on the skin, since each fragrance reacts differently to body chemistry. Wait at least 10 minutes to allow the alcohol to evaporate. Limit testing to three scents at any one time--your nose won't differentiate more scents. Keep your new purchases safe from extreme temperature changes, in a dry spot away from direct light. Don't store for long, and once open, keep tightly closed.
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