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The Power Train

Strong Cigars Fuel the Industry's Hottest Trend.
David Savona
From the Print Edition:
Kevin Spacey, Jan/Feb 02

(continued from page 4)

Llaneza has been in the cigar business for decades, and he's not easily swayed by new events. He thinks the strong-cigar trend is faddish and will not last.

"One time it was green wrappers, then it was real light wrappers -- these trends come and go," he says. "I think a lot of people that are buying a cigar because it's strong will go back to smoking their normal blend."

Rich is the perfect example. He lived to tell the tale of his first power-cigar experience, and he still enjoys smoking the occasional cigar. But today, his favored cigar is one that is mild.


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