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Perfect Match
Endangered by Smoking Bans and Disposable Lighters, MatchbooksOffer a Miniature History of American Advertising
Bill Retskin
From the Print Edition:
Claudia Schiffer, Jul/Aug 97
(continued from page 4)
Match Points Terminology
Face--A general term for the printed side of the matchcover.
Features--A Lion Match Co. trademark for a matchbook containing wide match sticks printed with lettering, designs or a combination of both. The standard 30-strike size matchcover holds 21 wide stick feature match sticks; the 20-strike size matchcover holds 15. Introduced in September 1930.
Front Striker--A matchcover on which the striker zone appears on the front flap of the matchbook, and is at the end of the matchcover. A characteristic of most pre-1960 matchcovers.
Manumark--The collector's term for the wording near the striker that indicates what company manufactured the matchcover or which company sold or produced the matchcover for distribution or sale.
Matchcover--The actual piece of cardboard or shinekote used to imprint the advertisement that surrounds the match sticks.
Odd Sizes--Any or all types of matchcovers other than standard-sized 20-strike, 30-strike or 40-strike. This classification includes 10-strike, 12-strike, 100-strike, 200-strike, 240-strike, Contours, Jewels, Jewelites, Midgets, Perfect "36s," Giants and all custom-cut or custom-shaped matchcovers.
Penny boxes--Small boxes of matches.
Reverse Striker--A matchcover on which the striker zone appears on the back. Mandated by law in the United States after 1976.
Skillets--Cardboard match boxes with printed designs.
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