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The Reign of Larry Laoretti

Jeff Williams
From the Print Edition:
cigar case, Summer 93

(continued from page 3)

Jeff Siegel is Laoretti's agent, and he is an agent to several other athletes. The one conversation that he's had with every client except Laoretti is the one on how to deal with all kinds of people. "Unless you have a hook you're not marketable," says Siegel. "Larry's hook, first and foremost, is that he's a terrific guy with a terrific personality. He knows naturally how to deal with people. The cigar is his 15th club. It's part of the hook. It's part of his life-style. He takes his golf seriously, but he enjoys life, and the cigar makes a statement about how he enjoys it."

That statement, should it be inscribed in stone, says, "Thank You Very Much."

Jeff Williams is a senior sportswriter for Newsday.


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