Under Towering Volcanoes, the San Andrés Region Produces Richly Flavored Tobacco That Creates Unique Cigars
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"We had a big success recently at the World Equestrian Games in the Hague," he says. "They didn't know Mexicans made cigars, but the price of a Cuban in Holland is more than six times' our price. Until now, it was all Cuba, Cuba, Cuba, but we think we will do very well. Our success in the United States is building, too. We think we have found our niche."
It is a niche ready to be exploited. The awareness of Mexico and Mexican products is at an all-time high in the United States, thanks to the North American Free Trade Agreement (NAFTA). Cigar smokers everywhere are more than ever willing to sample the cigar wares of the world, whether they come from Caribbean islands or south of the border.
Gregory Katz is the Mexico City bureau chief for the Dallas Morning News.