S.T. Dupont Opens Shop in New York Davidoff

Gregory Mottola
Posted: September 21, 2009

S.T. Dupont, the Parisian maker of luxury cigar accessories, has opened up a small retail outlet in The Big Apple. A shop within a shop, the new boutique is located inside the upscale Davidoff of Geneva cigar store on Madison Avenue, making the entire portfolio of S.T. Dupont's high-end products available to all who walk through Davidoff's doors.

The grand opening gala took place Tuesday night at Davidoff, where Alain Crevet, chief executive officer of S.T. Dupont, told the crowd of cigar smokers "S.T. Dupont has been very successful in Asia, and very successful in Europe, but I have always been frustrated with its progress in the United States. This will hopefully be a stepping stone to success."

The opening comes after a recent closing of the S.T. Dupont shop in Las Vegas, which was a kiosk-type operation relying on business generated from the foot traffic of The Palazzo hotel and casino. The New York business model takes a more focused approach, homing in on Davidoff's well-established clientele of high-end cigar and accoutrement consumers.

"This new collaboration with S.T. Dupont with a true 'shop in shop' allows us to offer our customers an even greater range of unique merchandise, and is in keeping with what they've come to expect from Davidoff of Geneva in New York City," said Michael Herklots, general manager of New York's Davidoff shops.

S.T. Dupont accessories can range in price from $150 up to $20,000 for limited-edition releases.

Check out our cigar toy gallery for some S.T. Dupont cigar accessories.