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PIO VI Back on the Market

Gregory Mottola
Posted: May 16, 2008

After a three-year legal battle over the trademark, Alberto Medina has brought the PIO VI cigar back to the market.

For the past three years Medina says he has been producing cigars on a very limited basis until the legal issues were resolved. Now he is trying to re-establish his brand with the new limited-edition Overture Series 1996 commemorating the year PIO VI was created.

Medina said the Overture Series will be limited to 600 boxes. The cigars are produced in Miami at a nondescript warehouse where Medina employs five rollers. He is planning on moving the operation to the city's Calle Ocho, where he can maintain a retail front and a more orthodox cigar-making factory outfit.

The Overture Series comprises an Ecuadoran wrapper and binder, in addition to filler from Nicaragua, Brazil and the Dominican Republic.

The cigars range in price from $6 to $9 and are available in five sizes. Medina is also making the regular PIO VI Classic line.