My Father Brand Expands

David Savona
Posted: April 16, 2009

My Father, the high-scoring new brand from the father-son team of Jose "Pepin" and Jaime Garcia of El Rey de los Habanos Inc., has introduced a pair of new sizes. The Eminentes Cedros de Luxe and the Cervantes Cedros de Luxe started shipping last week.

Both sizes are wrapped in cedar sleeves, a first for the Garcias.

My Father made its industry debut last summer at the International Premium Cigar & Pipe Retailers trade show. The original four sizes of the brand were tasted in the November 18 Cigar Insider, with a average score of 91 points, including two 93-point scores.

For more on the new sizes, see next Tuesday's Cigar Insider.

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