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La Unica Brand Goes From Bundles to Boxes
Gregory Mottola
Posted: January 26, 2007
La Unica, a premium bundle brand owned by J.C. Newman Cigar Co., just turned 20 years old, and to celebrate its second decade on the market, La Unica is graduating from bundle status to a boxed cigar.
The varnished, slide-lid box was specially designed by Carlos Fuente Sr. to display the lid and brand logo while the box sits on retailer shelves. A notch and groove assembly in the back secures the lid in a semi-upright position. Each box will hold 20 cigars.
For more on this story, see the current issue of Cigar Insider.
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