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Richard L. DiMeola
Executive Vice President, Chief Operating Officer, Consolidated Cigar Corporation
From the Print Edition:
Arnold Schwarzenegger, Summer 96
(continued from page 28)
CA: You don't want to tell me what the blend is?
DiMeola: I don't want to tell you what the shape is.
CA: OK. All right, let me ask you a specific question. Is it true that you're coming out with a new brand, called Cleopatra, that is designed for the female market?
DiMeola: You know what a corona is?
CA: Yeah.
DiMeola: And you know what a Churchill is?
CA: Yeah.
DiMeola: Well, these are Cleopatras. It's a shape.
CA: In other words, you're coming out with a unique shape and size for the female market?
DiMeola: Right.
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