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Richard L. DiMeola

Executive Vice President, Chief Operating Officer, Consolidated Cigar Corporation
From the Print Edition:
Arnold Schwarzenegger, Summer 96

(continued from page 21)

CA: Fifteen million cigars are bundles with non-brand names.

DiMeola: Don't say they're non-branded.

CA: OK.

DiMeola: The business has evolved into bundles that are generic, branded bundles and private-label bundles.

CA: Generic, which is non-branded, branded and private label. Describe a private-label brand to me.

DiMeola: Private label is a brand that might go to Wal-Mart.

CA: Of the branded bundles, what names would be the ones that people would know in the United States?

DiMeola: The Republica Dominicana. That's available at cigar stores across America. Matacan. Riata.

CA: Where are they made?

DiMeola: Matacan in Mexico. Riata in Honduras. Republica Dominicana, Dominican Republic.


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