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Pedro Perez—Former President, Tabacalera

A talk with the man behind Tabacalera, Spain's $7 billion tobacco company.
Marvin R. Shanken
From the Print Edition:
Tom Selleck, Winter 95/96

(continued from page 7)

CA: Wait a minute. You're saying that of the 27 million, roughly 12 to 14 million is Montecristo and of that, 7 million is No. 4. And what would No. 2 be?

Perez: No. 2. Half a million.

CA: Is No. 2 your second largest size?

Perez: No, no. After No. 4 is No. 3 (corona), and after that, No. 2.

CA: So No. 2 is over half a million cigars?

Perez: Yes. And the third largest brand is Partagas. Within Partagas, 8-9-8 is the most appreciated.

CA: What would be the size of Partagas annual sales overall?

Perez: About 3 million, I would say.

CA: Three million is Partagas and you're saying the largest size in that brand is the 8-9-8. You are describing extremely good cigars. Is that a sign of the sophistication of the Spanish market?

Perez: The Spanish are very educated Havana cigar smokers.

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