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Pedro Perez—Former President, Tabacalera

A talk with the man behind Tabacalera, Spain's $7 billion tobacco company.
Marvin R. Shanken
From the Print Edition:
Tom Selleck, Winter 95/96

(continued from page 2)

CA: So that's roughly $5 1/2 billion. Of the $5 1/2 billion, what portion of that is cigar related?

Perez: Our cigar business is around $300 million annually.

CA: In the cigar world, that makes you one of the largest players?

Perez: Yes.

CA: Could you describe your cigar business?

Perez: As I mentioned, we produce the full range of cigars, from handmade to machine-made cigars, both in Spain and the Canary Islands. The main characteristic of our production, both in the handmade and the machine-made, is the percentage of Havana tobacco in our blends.

CA: You buy a lot of bulk tobacco from Cuba?

Perez: Yes, we are Cuba's number one client for the tobacco sector, by far. We buy almost 75 percent to 80 percent of total bulk tobacco exports from Cuba.

CA: How many cigars do you sell a year?

Perez: We are producing 450 million cigars annually, and we distribute a total of 660 million cigars.

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