Subscribe to Cigar Aficionado and receive the digital edition of our Premier issue FREE!

Email this page Print this page
Share this page

Interview: Frank Llaneza of Villazon

A discussion with the president of Villazon & Co., makers of Hoyo de Monterrey and Punch.
Gordon Mott
From the Print Edition:
John Travolta, Jan/Feb 99

(continued from page 15)

CA: What's the combined production of your two major brands, Punch and Hoyo, and should we include Bances in there, too?

Llaneza: We're not making many Bances now. We're gonna revive it.

CA: Are you going to put that Nicaraguan wrapper on it that you showed me earlier?

Llaneza: We've got too many wise people here [laughter].

CA: I guess that's an answer. So, what's the combined production of Hoyo and Punch?

Llaneza: They are about evenly divided, with maybe a slight increase in favor of Punch.

CA: OK. Then the total for the two is about 25 million?

Llaneza: Yes. Easy.

CA: Do you have plans to bring Bances back to market in a big way?

Llaneza: Yes, I don't know how big. My recommendation would be to basically bring it back in a slow way. There're so many changes that are coming about now. If you look in the catalogues, you see a lot of manufacturers that are making a million private brands and making bundles. So, it's important to launch it in the right way.


< 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 >

Share |

You must be logged in to post a comment.

Log In If You're Already Registered At Cigar Aficionado Online

Forgot your password?

Not Registered Yet? Sign up–It's FREE.

FIND A RETAILER NEAR YOU

Search By:

JOIN THE CONVERSATION

    

Cigar Insider

Cigar Aficionado News Watch
A Free E-Mail Newsletter

Introducing a FREE newsletter from the editors of Cigar Aficionado!
Sign Up Today