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Edgar Cullman Jr.

CEO, General Cigar Company
Marvin R. Shanken
From the Print Edition:
Demi Moore, Autumn 96

(continued from page 19)

Cullman: We should have at least a 50 percent increase. I mean, if the demand still holds up.

CA: In 1995, how many handmade cigars did General Cigar make and sell?

Cullman: Without being specific, it exceeded 25 million cigars.

CA: And so in '96, there will be a 20 percent increase.

Cullman: Right.

CA: And in '97 it could be 30 or 40 percent above the 30 million?

Cullman: Yes.

CA: One cannot have a discussion of handmade cigars, obviously, without talking about what happens when we wake up one morning and read that the embargo's over.

Cullman: It will be like the afterburners kicking in for the cigar business. I was talking to one individual in the industry a couple of weeks ago, who flatly said that five out of every six Cuban cigars that are made are being consumed in the United States.

CA: That's ridiculous.


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