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Edgar Cullman Jr.

CEO, General Cigar Company
Marvin R. Shanken
From the Print Edition:
Demi Moore, Autumn 96

(continued from page 17)

Cullman: Well, we're making more of this cigar, Partagas No. 10, than we've ever made. We're making more of the Prince Philip than we've ever made.

CA: Yes, but as a consumer, when I go into a store, your shelf is empty.

Cullman: It's just that the demand is outstripping us. So, I don't know how to change that.

CA: Well, as an example, how many Partagas No. 10s are you making today versus three years ago?

Cullman: Probably double what we made three years ago.

CA: But it's obviously not enough.

Cullman: Not enough.

CA: The reason given is that the shortage is in wrappers.

Cullman: There is a shortage, over the years, but we're now in good shape with large leaves.

CA: Is the production of double coronas and Churchills and so forth increasing rapidly?

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