Edgar Cullman Jr.
CEO, General Cigar Company
Marvin R. Shanken
From the Print Edition:
Demi Moore, Autumn 96
(continued from page 10)
Cullman: It is OK. But it doesn't feel right to me to launch at two hundred thousand.
CA: I understand. But do you plan for new cigars, to be a factor in the new niche that has been created by Opus X, and if so, with an existing brand or a new brand or what?
Cullman: Yes, definitely. Cohiba is going to be our mark. There's no question about it.
CA: And when would this be?
Cullman: I hope it would be sooner rather than later, as my father would always like to say.
CA: Within the next two years?
CA: What I'm hearing, I just want to make sure, is that you plan to come out with Cohiba in the next two years utilizing a wrapper, similar in style to Opus X.
Cullman: That is our plan. It doesn't mean we will be successful.
CA: You are now farming enough of this wrapper for that project. But it seems from the Opus X experience that that kind of wrapper needs a lot more aging to enhance the flavors. It's not just something that you can turn around quickly, is it?
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