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Edgar Cullman Jr.

CEO, General Cigar Company
Marvin R. Shanken
From the Print Edition:
Demi Moore, Autumn 96

(continued from page 9)

Cullman: How soon is very hard to determine.

CA: Do you have any crops that you are now aging of wrapper tobacco that are in the new style and with the quality of Opus X?

Cullman: Yes. But not enough to make an introduction.

CA: For many years there was an understanding that you could not grow high-quality wrapper tobacco in the Dominican Republic, but Opus X has demonstrated that the theory is not correct.

Cullman: Right. But what we don't know, and I don't know, is what quantities they are able to produce. And at this point, until they come out in the market, there is no point in speculating.

CA: Of course, they're on the market, but only in certain areas.

Cullman: Yes.

CA: And in very, very limited quantities.

Cullman: Right. And that's a problem because as a company that is in the premium cigar business, producing a couple hundred thousand cigars is almost meaningless for us. It's much more important for us to look at any brand that would be many millions of cigars.

CA: But a launch of a couple hundred thousand on the way to many millions, five, seven to 10 years later is OK, too.

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