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From Seed to Shelf

Five years ago, the cigar you're smoking was nothing more than tiny little seeds
David Savona
From the Print Edition:
Greg Raymer, Sept/Oct 2004

(continued from page 3)

Once the cigar is ready, companies promote it to tobacco retailers, often at the annual Retail Tobacco Dealers of America trade show. After getting enough orders, the manufacturers begin to ship the cigars. (In the old days, that usually meant literal boat travel, and the cigars aged a bit as they were shipped, but overnight express is far more common today.) Finally, consumers see them on the shelves.

"Quite frankly," says Jon Huber, chief marketing officer of C.A.O. International Inc., "there is a lot more that goes into bringing a line to market than most people would suspect."

So pause for a moment before you turn that cigar to ash. Because from seed to box, it's been on a journey that may have lasted five or more years. Take your time enjoying the smoke.

Photos by Angelo Cavalli and Jon Wyand


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