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Drew Estate to Roll New Illusione Cigar

Gregory Mottola
Posted: July 20, 2009

For the first time in the history of Drew Estate, the company best known for making infused and flavored cigars will be making a non-flavored, premium national brand for a third party—namely Dion Giolito, the man behind Illusione cigars.

The new Illusione Nosotros, which translates to "us" in Spanish, refers to the collaboration between Giolito and Drew Estate founder Jonathan Drew. While this is not Drew Estate's first foray into the world of non-infused premium cigars, this is the first time that Drew Estate will be making a traditional premium mark for someone else.

"Moving into the traditional market for us was a real challenge because many cigar smokers had a preconceived notion about Drew Estate," said Jonathan Drew. "They thought of us as the ACID guys or the infusion guys. It was really the opening of our factory Gran Fabrica Drew Estate that moved us towards all areas of tobacco, including the nonflavored traditional market."

For more on this story, see the current issue of Cigar Insider.