Marvin R. Shanken interviews the man behind Hoyo de Monterrey and Punch.
Marvin R. Shanken
From the Print Edition:
Linda Evangelista, Autumn 95
(continued from page 8)
Blumenthal: No, that's for our boxed brands.
C.A.: In 1996, how many hand-rolled cigars do you hope to produce?
Blumenthal: Including all the brands we make, I hope to produce 30 million. Of our three major brands--Hoyo, Punch and Bances, I hope we produce 22 million.
C.A.: What other cigars brands do you produce?
Blumenthal: The J.R. Ultimate and El Rey del Mundo, among others.
C.A.: Can you tell us the approximate volume of those brands in 1995?
Blumenthal: The J.R. Ultimate runs a couple of million.
C.A.: What's the total number of handmade cigars you expect to make in 1995?
Blumenthal: We hope to make 26 million. That doesn't include the machine-made cigars.
C.A.: And how many machine-made cigars will you make?
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