Marvin R. Shanken interviews the man behind Hoyo de Monterrey and Punch.
Marvin R. Shanken
From the Print Edition:
Linda Evangelista, Autumn 95
(continued from page 15)
C.A.: So, you ship the Cuban tobacco to Honduras, you age it, and then you come out with...
Blumenthal: We'll blend it with what we have. I mean, after all, we can't all go into Cuba and start a factory.
C.A.: Do you have plans someday to go to Cuba and start a factory?
Blumenthal: If it's viable.
C.A.: In the meantime, if you owned the Hoyo brand in the United States, legally, will they be able to sell the Hoyo Cuban brand here? Or will they have to make a deal with you?
Blumenthal: They will have to sell it to me, like they'd have to sell their brands to all the other companies that own the rights here.
C.A.: Isn't that a very difficult situation?
Blumenthal: Who knows what's gonna happen? We hope that the embargo will end, but both of us will gain from it. We should gain, and they should gain.
C.A.: Having been in the business all your life, is it more fun today?
Blumenthal: Right now, I find it a lot of fun and a lot of pleasure. I have a business that's booming. There's a demand for my merchandise, and my business is growing. I don't feel any different than I felt 40 years ago, except when I look in the mirror.
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