Cuba's New Cigar Chief

The Spanish co-head of Habanos tries to strike the right balance between tradition and modernization

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BJSC: If I were a distributor, I would have months of stock in my warehouse in my country. Habanos recommends a minimum of six months of stock; however, in my opinion I would even go as far as saying that a good distributor should have a minimum of one year's stock, and for some even slightly more.
JS: That sounds like a lot.
BJSC: Going back to your question, then. We think that the distributors, apart from the fact that we at Habanos have already taken into consideration the idea that one day the embargo will be lifted, should not be worried. What they should be is prepared; they should have enough stock to carry them through difficult times.
Photo by James Suckling
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