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Avo Uvezian: The Man in the White Suit

The cigar showman in his mimbre hat and Brioni suit, Avo Uvezian is as recognizable as the cigar that bears his name.
James Suckling
From the Print Edition:
Michael Richards, Sep/Oct 97

(continued from page 3)

The brand's success suggests that Uvezian has achieved much of that plan. Although many premium cigar brands in the U.S. market have grown quickly, very few can match the growth of Avo. It was one of the first small premium brands to become a huge success story when the cigar boom in the United States began three years ago. Uvezian has seen his brand grow from about about 5,000 cigars in 1987 to an expected 3.2 million this year. Not bad for a decade's work.

Back at the airport in Santiago, Uvezian has picked up his small overnight case from the tiny baggage claim area of the airport, which looks more like a small outdoor market than anything else. He walks through the exit and starts looking for a driver from Kelner's factory who is supposed to pick him up. A Dominican military officer who manages the airport notices Uvezian and strikes up a conversation.

"Are you over here again?" asks the military man.

"I am just over again to visit my cigars," Uvezian says in a slightly joking manner.

"I forgot that you make cigars," says the officer, perhaps hoping for a handout. "But I thought the best cigars come from Cuba?"

Uvezian gives the officer a dirty look and pauses for a moment. "Cuba?" questions Uvezian. "Where's Cuba? There's only one place that makes serious cigars, and we are both standing in that country."

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Comments   1 comment(s)

Robert Martin — Flushing, New York, Queens,  —  September 30, 2011 6:50pm ET

#3 AVO smoove great cigar...

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