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An Interview with Ruben Ysidron

Ysidron created the first branded cigar for Savinelli 15 years ago, and the standards have been high ever since.
David Savona
From the Print Edition:
Jay-Z, May/June 2009

(continued from page 3)

Q: So you're making more cigars now than you ever have.
A: Yes.

Q: How many cigars a year are you selling now?
A: Somewhere between 600,000 and 700,000 total. There's a new blend we're working on now.

Q: Is there one thing that unifies the Savinelli brands? A house style?
A: It's a boutique brand. We pride ourselves on our quality of products. That's what we try to do—keep our standards high. Times change. Tastes are changing in cigars. People like a stronger cigar now. Nicaragua is, I think, one of the most favored countries now. I haven't done a cigar in Honduras, but I'm thinking about doing a Honduran cigar in the future; that way we'll have another country represented. Nestor wants to do one for us, and he is making great cigars. I think they have the capability of making it.

Q: You now have a lot of different cigars—you've been around for some time.
A: It's interesting what's transpired—there's been a lot of cigar companies that have come and gone in the 15 years we've been selling ELRs. We're very proud of the fact that we're still in the game.

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