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An Interview with Manuel Quesada

Owner, MATASA, makers of Fonseca, Licenciados, Romeo y Julieta, Jose Benito, Cubita, Royal Dominicana, Credo and Casa Blanca cigars.
Marvin R. Shanken
From the Print Edition:
Denzel Washington, Jan/Feb 98

(continued from page 6)

Quesada: J.R. [Tobacco].

CA: J.R., that's Lew Rothman.

Quesada: And Mike's.

CA: And Mike's, which is owned by Oscar Boruchin. That's good to know, because many people don't realize you are involved. So, which brands do you make for each of those?

Quesada: I make Licenciados for Mike's.

CA: Licenciados has done well in our taste tests.

Quesada: For J.R., I make Casa Blanca, and for Hollco-Rohr, Romeo y Julieta and Credo.

CA: What was the volume for Licenciados this year?

Quesada: In '97, a million and a quarter.

CA: Casa Blanca?

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