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An Interview with Litto Gomez and Ines Lorenzo-Gomez

Owners, La Flor Dominicana
Gordon Mott
From the Print Edition:
Laurence Fishburne, Jan/Feb 00

(continued from page 8)

 

CA: And that is the 2000 Series?

 

Lorenzo-Gomez: That is the 2000 line. We introduced that last year at the RTDA [Retail Tobacco Dealers of America] convention. We started with three sizes and then from there, in a period of a year, we have introduced another six sizes, so we have nine different sizes in the Cameroon. That attracts a completely different consumer. I used to smoke mostly the Connecticut shade, but now I have gotten used to the Cameroon taste and that is what I enjoy the most. I find that it has a lot more flavor. But our number one seller is still the Connecticut shade.

 

Gomez: It is incredible how the wrapper can change the flavor of a cigar. In the 2000 we have a thoroughly different blend, but even when I switch wrappers from one cigar to the other, it is like apples and oranges. It is totally different. It is unbelievable. I never stop being amazed by that difference. And [the wrapper] is the thinnest leaf that goes into a cigar.

 

CA: Have you seen the market change at all in terms of what people are looking for? Do you think the reception of the 2000 was better when you launched it than it might have been in 1995 or 1996, early on?

 

Lorenzo-Gomez: In 1995 and 1996, almost everything was selling. The cigar stores were looking for cigars, they needed to fill their humidors, and unfortunately in 1995 to 1996 we did not have access to Cameroon. It was only about two years ago that we were able to buy Cameroon and we were able to experiment with it and bring up something that we truly believed was going to complement and add to what we already had.


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