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An Interview with Litto Gomez and Ines Lorenzo-Gomez

Owners, La Flor Dominicana
Gordon Mott
From the Print Edition:
Laurence Fishburne, Jan/Feb 00

(continued from page 1)

 

CA: What are those production and sales figures?

 

Gomez: We expect that 1999 will be close to 2.5 million cigars, just for La Flor Dominicana. That's up from 2.4 million in 1998. When we started, the first year, we made just over 300,000.

 

CA: How do you make that determination about the right kind of retailer?

 

Lorenzo-Gomez: In the beginning, we did try to sell to every retailer. But then we decided over the years that it is best for the consumer to buy the product from those retailers that are knowledgeable, that keep the cigars in their right environment, that will be there for many years to come. It is very easy for anyone to open a cigar shop or to sell cigars mail-order or to sell over the Internet. But they are thinking about selling so many cigars that day or that week or that month or that year. They are not necessarily looking to the future. So we want to have the cigars with retailers who have the same outlook as we do, that we want to be in business for many years to come. We are going specifically to seek out those kinds of customers. There might have been an oversight [of some retailers] at some time, and we do try to correct it and give a shop our cigars. But we believe that in the end we are protecting the customer.

 

CA: I have been told that if a retailer doesn't display your cigars properly that they don't get cigars anymore.


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