An Interview with Litto Gomez and Ines Lorenzo-Gomez
Owners, La Flor Dominicana
From the Print Edition:
Laurence Fishburne, Jan/Feb 00
(continued from page 16)
CA: Did you design your own marketing and advertising campaign?
Lorenzo-Gomez: As a matter of fact, to this day Litto is still taking 99 percent of the pictures for our ads. We used to hire photographers, but photographers don't always have the same eye or they don't always know exactly what we want.
CA: What about the cigar band and things like that?
Lorenzo-Gomez: Litto created the cigar band, the pouches that we use, the ads--everything. We don't work with marketing agencies. That is why when you asked me about marketing, I went blank. It works for us, because it is just the two of us, and we can make a decision right away. We don't have to go through the process.
Gomez: It is over a cup of espresso, at Starbucks. That s our company meeting. It is very simple.
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