Subscribe to Cigar Aficionado and receive the digital edition of our Premier issue FREE!

Email this page Print this page
Share this page

An Interview with Litto Gomez and Ines Lorenzo-Gomez

Owners, La Flor Dominicana
Gordon Mott
From the Print Edition:
Laurence Fishburne, Jan/Feb 00

(continued from page 16)


CA: Did you design your own marketing and advertising campaign?


Lorenzo-Gomez: As a matter of fact, to this day Litto is still taking 99 percent of the pictures for our ads. We used to hire photographers, but photographers don't always have the same eye or they don't always know exactly what we want.


CA: What about the cigar band and things like that?


Lorenzo-Gomez: Litto created the cigar band, the pouches that we use, the ads--everything. We don't work with marketing agencies. That is why when you asked me about marketing, I went blank. It works for us, because it is just the two of us, and we can make a decision right away. We don't have to go through the process.


Gomez: It is over a cup of espresso, at Starbucks. That s our company meeting. It is very simple.

< 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 >

Share |

You must be logged in to post a comment.

Log In If You're Already Registered At Cigar Aficionado Online

Forgot your password?

Not Registered Yet? Sign up–It's FREE.


Search By:



Cigar Insider

Cigar Aficionado News Watch
A Free E-Mail Newsletter

Introducing a FREE newsletter from the editors of Cigar Aficionado!
Sign Up Today