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An Interview with Litto Gomez and Ines Lorenzo-Gomez

Owners, La Flor Dominicana
Gordon Mott
From the Print Edition:
Laurence Fishburne, Jan/Feb 00

(continued from page 9)

 

I find that people go into stores and they want things that are different. They may know that they like the taste of Connecticut shade but they are willing to try different cigars from different brands. They want things that are unusual, that look different, that appeal to them, and they are taking the tobacconist's advice. They are a very educated consumer that we have right now. And they are asking questions and they demand quality. If they pay between four and seven dollars, they want to see the quality and they want to get their money's worth for the cigar.

 

CA: You said about 35 percent of the production and sales are in La Flor 2000. Do you see that percentage growing over the next couple of years?

 

Lorenzo-Gomez: I believe so. I think that in a few years we will probably be selling half and half. Half of the Connecticut and half Cameroon.

 

Gomez: Without reducing the sales of the Connecticut.

 

CA: Do you have any problems with Cameroon's supply at this point?


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