An Interview with Edgar M. Cullman Sr.
Chairman of the Culbro Corporation
Marvin R. Shanken
From the Print Edition:
Bill Cosby, Autumn 94
(continued from page 6)
C.A.: The formula, the blend, is pretty much the same?
Cullman: Pretty much the same. There have been little changes because Jamaica doesn't grow any tobacco anymore. Which is a great pity. We would like to see them grow tobacco again. But the main body is tobacco grown in the Dominican Republic and some in Mexico.
C.A.: So you had a well-made product. Today you have a great brand name with extensive distribution. How did this come about?
Cullman: We concentrated on better restaurants and distributed cigars to the best restaurants. And the cigars seemed to sell there. We did quite a bit of advertising. We were the first who really had a very strong advertising campaign on Macanudos.
C.A.: What year was this?
Cullman: This started in the 1970s. We started to advertise Macanudo very strongly. And we continue to do that.
C.A.: TV, magazines, billboards...?
Cullman: Mostly magazines, newspapers and in the end we had some on radio. We have never run on TV.
C.A.: Did you have an advertising slogan?
Cullman: "The ultimate cigar."
Comments 1 comment(s)
Ed Harvey — Auburn, WA, United States, — August 31, 2011 3:19am ET
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