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An Interview with Edgar M. Cullman Sr.

Chairman of the Culbro Corporation
Marvin R. Shanken
From the Print Edition:
Bill Cosby, Autumn 94

(continued from page 6)

C.A.: The formula, the blend, is pretty much the same?

Cullman: Pretty much the same. There have been little changes because Jamaica doesn't grow any tobacco anymore. Which is a great pity. We would like to see them grow tobacco again. But the main body is tobacco grown in the Dominican Republic and some in Mexico.

C.A.: So you had a well-made product. Today you have a great brand name with extensive distribution. How did this come about?

Cullman: We concentrated on better restaurants and distributed cigars to the best restaurants. And the cigars seemed to sell there. We did quite a bit of advertising. We were the first who really had a very strong advertising campaign on Macanudos.

C.A.: What year was this?

Cullman: This started in the 1970s. We started to advertise Macanudo very strongly. And we continue to do that.

C.A.: TV, magazines, billboards...?

Cullman: Mostly magazines, newspapers and in the end we had some on radio. We have never run on TV.

C.A.: Did you have an advertising slogan?

Cullman: "The ultimate cigar."

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Comments   2 comment(s)

Ed Harvey — Auburn, WA, United States,  —  August 31, 2011 3:19am ET

Mr, Cullman you will be missed, and it would have been interesting to see, an updated interview, since things have changed quite a bit since this one was done, along with the loss of smoking rights, and the Cigar Industry in general...

Derek Wotton — Deltona , Florida ,  —  July 21, 2013 6:56pm ET

Wow a look into the past!

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