An Interview with Edgar M. Cullman Sr.
Chairman of the Culbro Corporation
Marvin R. Shanken
From the Print Edition:
Bill Cosby, Autumn 94
(continued from page 2)
It was a wonderful life then because we saw all these characters from all over the country. Because they only used wrapper tobacco in those days; don't forget that all cigars were made with a natural wrapper. And today very few cigars are made with natural wrappers, except for high-grade cigars.
C.A.: Why did you decide to acquire General Cigar Company?
Cullman: Well I didn't like the fact that we were beholden to all of those cigar manufacturers. I felt that we ought to be more integrated, more independent and I thought the future of the business was in making cigars--not only growing tobacco. So in 1961 we put a group together and bought it.
C.A.: What did the General Cigar Company consist of in those days?
Cullman: Just cigars. White Owl was our leading brand, William Penn, Van Dyck and Robert Burns. Those were the major brands.
C.A.: Do you recall how big the company was in those days?
Cullman: I think it did about $30 million in sales.
C.A.: Was it profitable?
Cullman: Very profitable.
C.A.: Do you recall what you paid for it?
Comments 1 comment(s)
Ed Harvey — Auburn, WA, United States, — August 31, 2011 3:19am ET
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