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An Interview with Edgar M. Cullman Sr.

Chairman of the Culbro Corporation
Marvin R. Shanken
From the Print Edition:
Bill Cosby, Autumn 94

(continued from page 10)

We started making Partagas cigars in the Dominican Republic in the late 1970's.

C.A.: You have had the Partagas brand for approximately 20 years and it continues to grow?

Cullman: Yes. It continues to grow. Macanudo No. 1, Partagas No. 2 in the United States.

C.A.: How big is Partagas today?

Cullman: It is reasonably large--about half of what Macanudo is.

C.A.: Tell us about how you acquired the American rights to Cohiba, which today is widely regarded as the No. 1 brand produced in Cuba?

Cullman: We didn't buy it. We just registered the brand name in February 1981 and began marketing it in a limited way.

C.A.: You have been sitting on it. Why have you not promoted it, taken advantage of its universal appeal and great demand?

Cullman: We have been sitting on it; we can't do all the brands at one time. We make a few Cohibas now.

C.A.: I understand they are available, but you are not really out in the market in force. Can you speak about the plans you have for Cohiba?

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Comments   2 comment(s)

Ed Harvey — Auburn, WA, United States,  —  August 31, 2011 3:19am ET

Mr, Cullman you will be missed, and it would have been interesting to see, an updated interview, since things have changed quite a bit since this one was done, along with the loss of smoking rights, and the Cigar Industry in general...

Derek Wotton — Deltona , Florida ,  —  July 21, 2013 6:56pm ET

Wow a look into the past!

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