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An Interview with Carlos Fuente Sr.

A discussion with the head of Arturo Fuente Inc., one of the world's largest producers of premium hand-rolled cigars.
Marvin R. Shanken
From the Print Edition:
Jack Nicholson, Summer 95

(continued from page 20)

Fuente: I think that even people who have quit smoking will probably go back to buying a Cuban cigar again.

C.A.: Just for the memory?

Fuente: I think for the first six months, it's going to be a mess out there in the market. I think that a lot of people are going to try Cuban cigars. A lot of people are going to say that it's not their taste because they are not used to that taste anymore. But a lot of people are going to smoke Cubans.

C.A.: There are so many complicated issues, such as brand ownership, that even if the Cubans sell tobacco to you and others, could it be a long time before cigars with Cuban tobacco reach the market?

Fuente: It's a mystery what's going to happen. All I know is that now, today, our business is a different animal. With the consumer trade, it's been a fantastic experience.


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